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| "BMRC has conducted several
market research projects for our company. Caryn Balaban has dealt
with every aspect of the research very professionally, from
planning, to moderating, to debriefing. Her reports distill the
information clearly and accurately and we are impressed with her
recommendations. She works quickly and efficiently under difficult
time constraints. We always feel that our research dollars are
very well-spent and would not hesitate to use BMRC again." |
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MEDICIS
PHARMACEUTICAL CORPORATION |
| "The focus group research you conducted for my company was outstanding and exceeded all of our expectations. In the restaurant industry, we really need to know what is most important to our guests, so that we can concentrate on the things that will make them loyal and longtime patrons. This was our first foray into focus groups, and we were able to uncover a level of detail and honesty that we just couldn’t get otherwise. I knew I had to use a top person in the field and you didn't disappoint!" |
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Ms. Tracey
Cates |
| “Our client had enjoyed tremendous market success in Germany, but knew that entering the US market posed unique challenges. In order to determine decision makers, relevant messaging and effective tactics to gain domestic market share, we knew we needed to conduct primary research that helped point the way to how to approach this market. We contracted with BMRC, who used creative research techniques which helped us identify some innovative strategies for this audience. The research helped us craft our promotion & marketing campaigns, which in turn, resulted in our client achieving their market share objectives." |
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Barbara
Lehman |
| "In my business, getting to the heart and soul of a brand is the essence of strategy. And getting to the heart and soul requires getting in the minds of customers. With great precision, BMRC cuts through the soft tissue and gets to the core of what motivates and drives consumer behavior. That's why they will continue to be part of the Springboard team." |
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Rob
Rosenberg |
| "We made one of the best decisions of the year in hiring Balaban Market Research Consulting. Through several focus groups around the country we were able to gather invaluable feedback from students at each stage of our sales process to determine which messages kept them in our sales funnel and which did not. We used this information to revise our product catalog and marketing materials as well as our in house and online customer relationship management program. BMRC's market research was one of the foundations for our 45% growth this year." |
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Sheila
Kloefkorn |
| “We have used BMRC on several client projects with excellent results. Caryn Balaban has a clear and focused viewpoint and always gets the substance of the research right. The research was completed on time and within budgetary requirements. BMRC reports are excellent - demonstrating an understanding and very sound judgment of the issues involved as well as an attention to detail. The flexibility and willingness to fit in with our schedule was excellent. We would not have the slightest hesitation in engaging BMRC on future market research projects.” |
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Eileen Halas
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| “Caryn Balaban is one of the best focus group moderators I have had the pleasure to work with. Her highly professional demeanor and positive attitude puts both clients and respondents at ease. She begins each project by conducting meticulous background research and concludes with a detailed report that consistently provides accurate and actionable information. Her dedication, attention to details and moderating skills help to ensure the success of each study. I always have the utmost confidence that my projects will go smoothly when BMRC facilitates the discussion groups.” |
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Michelle
Witte |
For more information about Balaban Market Research Consulting or for more information about experience in healthcare market research in any of these areas, please contact us.
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Copyright 2003-2007 ~ Balaban Market Research Consulting, LLC - Nationwide Market Research Services, Based in Phoenix, Arizona |