Your
Experienced Research Partner…
Balaban
Market Research Consulting [BMRC ] is
a market research company specializing in conducting qualitative
research. Caryn Balaban, the owner and principal moderator of
BMRC,
has
an extensive educational and professional background in market research,
including a Master's degree from Yale University .
In
the 20 years prior to starting BMRC,
Caryn held senior marketing and market research positions at a variety
of premier companies and was a licensed life and health insurance
agent in the state of Arizona. Her experience in the insurance industries
served as the foundation upon which Balaban
Market Research Consulting was
built.
Balaban
Market Research Consulting
qualitative research strategies help clients in the insurance industries
learn about customer experiences and understand feelings with respect
to purchase decisions.
Research
outcomes serve to….
- Identify
differentiating and relevant experiences that impact purchase
decisions relative to life insurance products.
- Implement
product and process changes that motivate consumers to purchase,
and customers to retain, financial and insurance products.
- Build
and extend the insurance company's brand identity.
- Cost-effectively
impact customer satisfaction to increase retention and loyalty.
Our
Commitment
Balaban
Market Research Consulting is committed to fulfilling your market
research needs in a professional, timely and affordable manner.
“We
have used BMRC on several client projects with excellent results.
Caryn Balaban has a clear and focused viewpoint and always
gets the substance of the research right. The research was
completed on time and within budgetary requirements. BMRC
reports are excellent - demonstrating an understanding and
very sound judgment of the issues involved as well as an attention
to detail. The flexibility and willingness to fit in with
our schedule was excellent. We would not have the slightest
hesitation in engaging BMRC on future market research projects.”
|
Eileen
Halas
Director, Customer Insights
Nationwide Insurance |
| |
For more information
about Balaban Market Research Consulting please contact
us.
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