Qualitative Market Research - Balaban Market Research Consulting, Phoenix, AZ

Whatever you are looking for in a market research firm or focus group moderator --let Balaban Market Research Consulting make it easy for you. We are a professional, experienced, market research firm who will provide superior actionable results that will allow you to take your company to the next level. Our research is one of the very best investments in your company’s future that you can possibly make.

“Our client had enjoyed tremendous market success in Germany, but knew that entering the US market posed unique challenges. In order to determine decision makers, relevant messaging and effective tactics to gain domestic market share, we knew we needed to conduct primary research that helped point the way to how to approach this market. We contracted with BMRC, who used creative research techniques which helped us identify some innovative strategies for this audience. The research helped us craft our promotion & marketing campaigns, which in turn, resulted in our client achieving their market share objectives."

Barbara Lehman
Chief Executive Officer
alpernLehman

Brand Equity & Awareness
Branding market research explores the breadth, reach, and depth of brand power and awareness for product, consumer, B2B, and corporate brand identity in your target markets. Specifically, qualitative research methods can be used to study:

Branding market research goals include exploring change, where branding decision options such as renaming and repositioning are explored, and extending brand power by assessing brand equity power for product or line extensions.

"In my business, getting to the heart and soul of a brand is the essence of strategy. And getting to the heart and soul requires getting in the minds of customers. With great precision, BMRC cuts through the soft tissue and gets to the core of what motivates and drives consumer behavior. That's why they will continue to be part of the Springboard team."

Rob Rosenberg
President
Springboard Brand & Creative Strategy, Ltd.

Idea Generation
Like any good detective, we don’t stop until we can gather evidence and clues that steer us to newly discovered ideas, providing new opportunities for your market research study. We mine new ideas through a variety of techniques and tools, including group processes, written exercises, content analysis and personal interviews. These tools uncover scores of fresh ideas and approaches to build your marketing strategy.

"We made one of the best decisions of the year in hiring market research firm, Balaban Market Research Consulting. Through several focus groups around the country we were able to gather invaluable feedback from students at each stage of our sales process to determine which messages kept them in our sales funnel and which did not. We used this information to revise our product catalog and marketing materials as well as our in house and online customer relationship management program. BMRC's market research was one of the foundations for our 45% growth this year."

Sheila Kloefkorn
President

KEO Marketing

Market Segmentation
Market segmentation research discovers, defines, and refines the way we look at the market place and employ targeting in our marketing strategy. Qualitative research often starts the segmentation process by clearly defining the ways customers perceive competing product categories, and brands within those categories.

We conduct preliminary focus groups or depth interviews among market segments. We listen to their language. In focus groups, we probe how they talk about the product or service category. Using projective techniques, we uncover insight as to how various consumer and business audiences see and feel about the product category and competitive brands.

Our qualitative market segmentation research effort centers around refining hypotheses, discovery and refining our learning about customers whether consumers or business audiences. Our goal is to develop preliminary segmentation dimensions.

Concept Testing: Advertising, Brands, Products, Pricing, Positioning
Concept testing recognizes the importance of the iterative creative and refinement process within concept development. Concept development lends itself best to exploratory market research methodologies, such as depth interviews and focus groups.

Our concept testing approach for your company will develop exact and unequivocal concepts and message statements for development, testing, screening and segmentation. We work with you in identifying the product, advertising, positioning, pricing, or branding concepts congruent with your marketing strategy.

Concept testing is both a research and measurement activity, as well as a creative concept development activity. Testing outcomes hatch creativity so we build it in to the process.

For more information about market research firm, Balaban Market Research Consulting, or for more information about our capabilities in any of these areas, please contact us.

Your Knowledgeable Market Research Partner.