Qualitative Research, Market Research - Balaban Market Research Consulting, Phoenix, AZ

Balaban Market Research Consulting (BMRC) is a market research company specializing in conducting qualitative research. Unlike traditional quantitative research, qualitative research strives to comprehend the why, rather than just the what or how many. Qualitative research is concerned with understanding attitudes and opinions and their impact on decision-making. We help companies like yours build powerful marketing strategies based on superior market research results.

Balaban Market Research Consulting is a leading market research company in the United States and is owned by Caryn L. Balaban. BMRC is located in Phoenix, Arizona.

	Ms. Balaban is uniquely qualified to design, implement and monitor your company’s research projects. She has an extensive educational and professional background including a Master’s degree from Yale University. Prior to founding BMRC, Ms. Balaban held positions with several prestigious companies overseeing their marketing, strategic planning, product development and research functions.

BMRC provides clients with a full scope of qualitative research services…. Individual in-depth interviews Focus Groups (dyads, triads, mini and full) Online Surveys
Balaban Market Research Consulting customizes each research project to meet client objectives by implementing a wide variety of qualitative research techniques, including: Projective techniques Attribute and preference rankings Lifecycle analysis Perceptual mapping Product evaluations Brand equations

Balaban Market Research Consulting clients include advertising agencies, consumer packaged goods, E-Business, financial services, automotive parts, restaurants, manufacturers and suppliers, insurance companies, pharmaceutical companies, hospital and healthcare organizations. Participants in BMRC projects include consumers, key executives, health and medical professionals and all levels of corporate management.
	"The focus group research you conducted for my company was outstanding and exceeded all of our expectations. In the restaurant industry, we really need to know what is most important to our guests, so that we can concentrate on the things that will make them loyal and longtime patrons. This was our first foray into focus groups, and we were able to uncover a level of detail and honesty that we just couldn’t get otherwise. I knew I had to use a top person in the field and you didn't disappoint!"
	Ms. Tracey Cates Director of Marketing and Public Relations Desert Island Restaurants

Ms. Balaban has conducted research designed to provide direction for strategic business planning, advertising concept development, branding, web site usability and development, E-commerce, direct-to-consumer marketing, and new product development. Following is a partial list of BMRC clients: AlpernLehman Advertising Agency Banner Health System Barrow's Neurological Institute Breitfeld Schliekert Bristol-Myers Squibb Chandler Regional Medical Center ConvaTec (Bristol Meyer Squibb) Cultural Experiences Abroad, Inc Desert Island Restaurants Farnam Companies Inc. Genentech - A Biotechnology Research Company Grady Britton Advertising Agency Great-West Healthcare inChord Communications Inc Kelly/Waldron Market Research LifeWise Health Plan The Mattson Jack Group Mayo Clinic Medicis Pharmaceutical Corporation Medtronic NFO Migliara/Kaplan Market Research Novo Nordisk Saint Alphonsus Regional Medical Center Sanofi Aventis Springboard Brand & Creative Strategy, Ltd St.Joseph's Hospital

For more information about Balaban Market Research Consulting, please contact us by clicking here.

Your Experienced Market Research Partner